Al Ghurair Exchange is an integral part of Al Ghurair Group, one of the oldest and biggest business groups in the UAE. Al Ghurair Exchange offers a wide range of financial services, catering to all financial requirements of the customers ranging from Instant Money Transfers, Western Union Money Transfers, and Buying & Selling Currencies to accepting Remittances from major countries.

Al Ghurair Exchange wanted to maintain its competitive edge by providing value added services to its customers so as to offer their customers a more enriching experience of using their services. Along with this they were also specifically looking for a solution that could relieve them from expensive and lengthy marketing and promotional campaigns. Even though client communication retains top priority, internal communication also needs to be truly seamless and transparent so as to optimize productivity, enhance working environment, and pump motivation.

Pankaj Singh, Project Manager at Solutions ME consulted Al Ghurair Exchange and walked them through InsipreTech's Enterprise SMS Solution. Since Al Ghurair Exchange wanted to automate not one but three critical functions of communication, Pankaj Singh advised them to deploy InspireTech's solution. InspireTech is one of leaders in providing world class mobility solutions catering to the needs of all genres and size of businesses across of globe. Manoj Chandran, an IT Manager at Solutions ME also showcased them the operational and business benefits that will follow post the deployment of this industry class solution.

Al Ghurair Exchange got exactly what they were looking for. Al Ghurair is using this solution to not only drastically reduce overheads on functions like Campaigns, Promotions, Loyalty programs, etc. but are also leveraging the flexibility of this solution to provide extensive customer support and build a robust in house communication mechanism. Some benefits availed by Al Ghurair Exchange are:

• Centralized marketing management tool that enabled them to execute mass campaigns accurately and in a timely fashion
• Real Time Business Updates sent to its customers
• Ability to extend value added services to its clients like: 1)Customer can pull location details / Currency Exchange Rates by sending a SMS to short code, 2)Acknowledgment SMS post any transaction, 3)Real time updates through SMS to its clients upon credit in his account
• The solution extended exciting new features to its employees including SMS credits for official communication, ability to pull pending leave status, SMS updating upon Salary transfers, etc.

Acquisition of Al Ghurair Exchange has yet again testified Solutions ME as the most trusted technology partner in Middle East .